Google Adwords Displays Wrong Ad

[Ghome1971]

Having read a number of threads on this site I decided to reconfigure my Adword campaign.

I sorted different phrases into common campaigns using common words in the Ad title and text and linking to appropriate pages. However, I notice that if I put I put in a phrase say 'gothic baby' my 'alternative baby' ad displays even through it is a different campaign that does not contain the key phrase gothic baby.

Does anyone know why? Thanks Geraldine

www.stardustkids.co.uk

[Duncan Rounding]

I also see that both phrases 'gothic baby' and 'alternative baby' show the same ad:
Punk Baby & Kids Clothing
A collection of cool punk clothes
T-Shirts and gifts for 0 - 8 years.
www.stardustkids.co.uk

All I can suggest is to look carefully again at the collection of phrases you have and make sure you don't have some that are overlapping. It can also take quite a few hours or so for ad changes to become active across the Google servers sometimes.

A point of interest re the search phrase 'alternative baby' - neither the ad title nor ad body above contain the search phrase keywords. You may find it more effective if your ad read something like:
Alternative Baby & Kids Clothing
A collection of alternative baby
T shirts & gifts for 0-8 years.

The more highlighted words in your ad the more effective it could be. The littlepagans.com ad illustrates this difference.

[Ghome1971]

Thats what I'm trying to say. The ad Punk Clothes only contains words such as punk baby clothes punk baby t-shirts. Its does not contain any words with alternative or gothic in!

[Duncan Rounding]

Sorry I understood your 'alternative baby' ad was the one that I saw displayed and posted above.

If you've recently activated these campaigns maybe wait a while to see if it sorts itself out. If not you could contact Google (who are usually quiite helpful) but may take a couple of days to get back to you. Otherwise you could try creating another campaign or ad group to narrow down the problem