User Friendly URLs

[russell king]

Hi all

We are wanting to send out some user friendly looking website addresses as part of a marketing campaign (email, printed PR articles etc...)

Ideally we would want to send out a link that looks like

www.ourwebsite.com/keyphrase

with the keyphrase part being a memorable or easily typed word.

but the actual link would go to

www.ourwebsite.com/acatalog/somepage.html

Is this possible? and if it is would these links have any sort of detrimental effect with regards to search engines?
Also, would a tracking app (say google analytics) pick up that the user had typed in the friendly url (so we can monitor performance of the campaign?)

thanks

[acompton]

Search this forum for the words 'redirect' and 'htaccess' - that may provide the answer.

Alan Compton
www.greenknightgames.co.uk
Great board games and cards games you won't find in the High Street

[jont]

There are probably dozens of ways to achieve this - I personally tend to create a new folder (here called "offers") containing an index.html in there and put a redirect in the .htaccess file .... so the friendly URL is www.site.com/offers .. when someone points to the folder "offers" the index.html is automatically picked up ... the redirect points offers/index.html to acatalog/page.html