SEO On New Products (never been made before)

[Darren B]

Right some thoughts from you guys

I have some brand new products to load on my sites, now my question is

These are brand new as in the manufacturer has only just made them. This means they have a pretty unique name well definately if you couple it with the manufacturers brand name.

So this is what i have done as follows

Created SPP's
Updated My Base Feed
Created my specific Keywords and Given H1 & H2 Titles to the page
Text describing the "NEW" product and the chracteristics (sales pitch) e.t.c

Now is there anything else i need to do, and my main question is, will google see this as unique. At present there is no other site showing this on the internet with the product name as their url (new_product.html) there is a couple of sites with a reference to it, but these are from forums.

be interested on peoples thoughts

D

[Duncan Rounding]

Page tiltes, also meta description and keywords can't do any harm if appropriately used.

Most importantly though - get on those forums and get specfic signature links back to the relevant pages on your site.

You might want to create an short term adwords campaign if you are doubful of getting the pages listed in time.

[leehack]

Page titles, page name, headings, META description and link text pointing to the page for me. If something is this new and might be a big seller then get it in new products or advertised in your sidebars too IMO.

EDIT: agree with Duncan on short term adwords too.

[Darren B]

Thanks Guys

OK this is the section, and the SPP links are at the bottom, the products on this page are dulicates. I have not finished with them yet and need to do some work on the product descriptions but you get the idea anything else i might have missed. Not going with the adwords yet, not until i have them instock. Only got the info yesterday, waiting on some decent images aswell.

New Radsails Savage Power Kites (http://rawair.co.uk/acatalog/Radsails_Savage.html)

Any other tips welcome

Thanks again
D

[Duncan Rounding]

My thoughts...

I'd be careful not to duplicate information in the duplicates and main product pages or only one page might get listed. Why not have the fragment in the parent section as is and then only have very short descriptions on the duplicates (with add to cart). The duplicates can have a click through to it's main product page with the full info. That way you may have the best of both worlds - a summary page with general info about the new product as well as a specific product landing page.

[Stereo Steve]

This is one question I have re: dup content. We do about 400 words on the main product page and then have duplicates in the parent sections pointing at the main product. Each duplicate has about 40 words and these parent pages do very well for SEO. I also write 40 odd words for the text on the home page in the 'new products' section. As the product often appears in 2, 3 or sometimes 4 parent sections, is it a bad idea to use the same text in the parent sections? Keeping in mind the products will be mixed up.

I guess yes but that means writing not only a full description but also between 2 and 5 small snippets of unique text for each product which does make it a bit of a chore to be honest.

As an example, a printable DVD-R disc on my site would appear in Blank DVD and then the next level in DVD-R (Printable). It may also appear in 'Special Offers' and if it's new, will appear in new products on the home page. So thats 4 mini products, each with around 40 words of text. Do I need to keep it all unique or would you just write the same thing in each?

[Darren B]

Hmmm good question Steve, at what point is duplicate content, duplicate content ?

[acompton]

Steve,

I have about 300+ products, all as SPP, and many duplicated under different sections in the manner you describe. G has indexed 511 pages and no supplementaries. The only difference I have is in the title and the parent section.

[Stereo Steve]

That's interesting Alan, I note other sites do it as well. I guess the mix of paragraphs is enough to make it not look like duplicate.

[Darren B]

OK

I have already achieved a No1 listing on google, but - theres always a but

the keyword search "radsails savage" gives me a page on my other site, that has nothing to do with the page in question, and it has picked it up from the new products list, i know this page is an old page and is well in google but it is missleading if someone searches for it. :rolleyes: and there was me thinking google was actually trying to make results more relevant.

i have updated my sitemap, and google visits everyday, i guess its the good old waiting game then

D

[TraceyHand]

so link it to the page/site where it IS for sale!

Take advantage of the listing, at least it's one of your sites and not someone elses ;)

oh, and morning :)

[Stereo Steve]

#8 Alan, it looks like you do have quite a lot of supplementals. If you do site:www.website.com/* then it should tell you how many pages are in the main index. Lose the asterix and it'll tell you how many are indexed in all. The difference should be the amount in supplemental. Google has taken away the supp tag now so it's not as easy to see as it was. Yours says 68, against 511 indexed in all. There's also a little tool here:

http://www.mapelli.info/tools/supplemental-index-ratio-calculator/

I may be wrong but that's the way it looks.

[acompton]

Steve, looks like I've been using the old way of reading it and assuming I didn't have supplementals. Looking at the 'main' list and its diffilcult to say what has caused these to be singled out.

[leehack]

I started writing a post to tell you this yesterday Alan and then thought no, i don't want to wreck his weekend. Lo and behold Steve has done it anyway. But please don't ask Steve about Supplementals lol.

[acompton]

Thats OK Lee (and Steve). I find the whole online selling business a permanent rollercoaster ride and try not to get upset when something bad happens. Something good will always be around the corner.

I get very good natural search result on many products names (just not generic search terms).

(I don't always succeed at 'not getting upset'. Ask my lovely wife.)

[Darren B]

Afternoon miss bumps, sorry missed this this morning

OK supplimentary pages noob question - would all new pages be listed as supplimental aswell.

The reason i ask is i have created hundreds of new pages in the last 8 weeks on a couple of sites, and using steves link it looks like a complete disaster. but when i checked a site i have not really done much with except update basic stuff the % is alot lower.

D

[Stereo Steve]

Sorry, didn't want to wreck anyone's weekend! I think it's important to know these things and it is a particular area of concern for our site so I have done some research into it.

Alan, it appears to be a lot of your SPP pages are supp which is the same secanario as us. They have loads of good content on so the logical explanation is not enough PR coming down the tree from the top. We are currently embarking on a concentrated backlink campaign to the home page to see if this works over the next few months.

Darren, it's not uncommon for new pages to hit supplemental first and then go into the main index later on. It's when they stick that you have a problem.

[Stereo Steve]

It's also worth noting that pages can be in both indexes at the same time.

[Darren B]

It's also worth noting that pages can be in both indexes at the same time.


Oh thanks Steve, just confuse me even more :D

Well good news google has updated the there index, well added another page to the results, im not complaining, i put a fragment in the home page with a link to the right page now, so i am pleased with it.

But it looks good on live search, as someone told me earlier (thank you miss bumps ;) ) with the top 4 results for both sites i cant complain :D

D

[pinbrook]

is there a useful tool anywhere that tells you which pages are listed as supplemental?

[leehack]

You can do:

site:www.website.com/*
to get a good idea, not 100% perfect but pretty close.

[Stereo Steve]

See post 12. There is an explanation at the bottom of the page as to how it works. May be possible to fiddle with that to get just the supps. You can get the main index pages by adding /* on the end of the site command.

[pinbrook]

I am not asking how many pages are supplemental, i was after knowing the which actual pages are supplemental.

Surely you need to know which pages are supplemental in order to remedy each page

[RuralWeb]

Surely you need to know which pages are supplemental in order to remedy each pageThere is little point IMO as Google now treats theses pages the same as any other page:

Since 2006, we've completely overhauled the system that crawls and indexes supplemental results. The current system provides deeper and more continuous indexing. Additionally, we are indexing URLs with more parameters and are continuing to place fewer restrictions on the sites we crawl. As a result, Supplemental Results are fresher and more comprehensive than ever. We're also working towards showing more Supplemental Results by ensuring that every query is able to search the supplemental index, and expect to roll this out over the course of the summer.

The distinction between the main and the supplemental index is therefore continuing to narrow. Given all the progress that we've been able to make so far, and thinking ahead to future improvements, we've decided to stop labeling these URLs as "Supplemental Results."

[Stereo Steve]

This work is far from finished though and supplemental pages are crawled far less often and often not fully indexed. Most of the pages we have in the main indexed are crawled at least weekly, many daily. The supps are not crawled anywhere near as often. I have pages which we optimised in October and have not been re-crawled since August so that new work has not yet been seen.

Hopefully the end result will be google losing supplementals altogether and making far more use of duplicate filters etc. to get good results.

[RuralWeb]

I have pages which we optimised in October How do you know they are optimised? - the algorithum changes all the time and what you did in october is out of date now.