Google Adwords Conversion Tracker

[Eileen]

Hello out there...
is anyone using this tool with Actinic?

our site (http://www.wildbirdfood.uk.com) has enjoyed a good deal of success since joining AdWords.

I have just added the basic conversion tracker to my receipts page, and would like to implement the tracking of total sales using the custom version.

Can anyone tell me how to supply the Actinic total amount to the Google script?

regards,
Eileen Eby

[paulh69]

I'd imagine you could use the NETQUOTEVAR:ACTINICORDERTOTAL variable, which would probably work with their script placed in Act_Order04.html

Regards,
Paul

[Eileen]

Hi Paul,

there doesn't seem to be a Netquotevar for the total amount as a simple number with a decimal point, which is what Google would like.

I have been fussing with this off and on - am currently just using it to track the number of conversions, and not the value of the conversions.... sigh....

if I find a way of making this work, I will post another reply here.

happy holidays,
Eileen

[admad1]

Can this be added to a page somewhere for sites using worldpay? I would like to track sales coming from google also

Regards
Andy

[Eileen]

Hi Andy,
we use WorldPay with this web site, but that is completely separate from the AdWords.

You add the Adwords conversion tracker code to your Actinic Receipt page (where customers return after making their WorldPay payment)

The template is Act_Order04.html

To learn more about the variables available, read the Actinic Advanced Guide, starting on page 61.

cheers,
Eileen

[admad1]

Many Thanks Eileen I'll give it a go.

Happy NewYear

Andy

[Eileen]

Something else I've noticed about the AdWords conversion tracker... it can only be at best an idea of what has converted to sales.

We get some customers who put items in their basket, then go elsewhere, returning later (not through google) to finish shopping.

Also, for the conversion tracker to count the purchase as a conversion, the shopper must return to the order receipt page - some of our customers do not return to Actinic after the World Pay process.

cheers,

[admad1]

Cheers

[Darren B]

I use adwords and believe google will track a customer for 30 days even if they have go else where. Im sure it mentions this in it help menus

Cheers
Darren

[Andy Warner]

Hi all,

I use google adwords
I also use the actinic referrer system

marry the two and you get to know which of your ads a buyer came from, and how much they spent.

works very well.

take a look at my referrer section:

http://www.legendgames.co.uk/acatalog/referral_package.html

it shows a working referrer link for our site.

my adwords are linked as follows:

http://www.legendgames.co.uk/cgi-bin/rs000020.pl?SOURCE=google-adwords-dice&DESTINATION=index.html&PATH=../acatalog/
&BASEURL=http://www.legendgames.co.uk/acatalog

each add has a different SOURCE=
if you need to break down the adwords by keyword, I suppose you would have to do one add per keyword, and not have multi keywords per add. I think you can do that by grouping ads?? cant remember.

referrer script puts the SOURCE= details from the referring URL call into User-defined3 in the order. you can then search your orders by refferer to see the take up.

hope this helps

andy warner
www.legendgames.co.uk

[Highlander]

I am trying to install Googles Conversion Tracker into Act_Order04.html.

the code to be inserted includes

if (Total_Cost) {
google_conversion_value =Total_Cost ;
}

where Total_Cost is the variable in format 9999.99. It cannot have any currency symbols or commas.

Does anyone know which variable one should use?

NETQUOTEVAR:NUMERICORDERTOTALCGI looks good but it includes the comma thousand separator so only works for amounts below 1,000.00

Alternatively should one use the Actinic integer value and simply divide by 100? In which case is this the variable NETQUOTEVAR:TOTAL and is it accessible from Act_Order04.html?

Finally as far as I can tell I can only check Act_Order04.html by actually placing an order. Is this correct? Could one check the functionality by placing it in Act_Order00 (or 1 or 2).html?

Many thanks - I am on a steep learning curve here. Comfortable with databases and asp - but new to Actinic.

[cdicken]

Alternatively should one use the Actinic integer value and simply divide by 100? In which case is this the variable NETQUOTEVAR:TOTAL and is it accessible from Act_Order04.html? If you don't want the thousands separator, then the variable to use in Act_Order04.html is NETQUOTEVAR:ACTINICORDERTOTAL. You would need to divide it by 100 still, however.Finally as far as I can tell I can only check Act_Order04.html by actually placing an order. That's correct, as that is the only way of supplying credible values for the variables you are including into the template.

[Highlander]

Thanks everyone.

Now to get the orders.

Niall

[Darren B]

Highlander

You lost me, mind you i just had a week in the sun so its not hard, i use the conversion tracking but am a bit of a lose as to exactly what the google code should be. I still struggle with the netquotevar fields

If you have managed to get it to work is there any chance you could post the code so i can report the value instead of my current setup of just counting each order as one.

help much appreciated

Cheers
Darren :)

[dtc]

Hi, Darren,

I just use the following code to get the decimal point in the right place:

<!-- Google Conversion Code -->
<script language="JavaScript">
<!--
orderValue = NETQUOTEVAR:ACTINICORDERTOTAL / 100;
google_conversion_id = **** Your ID ****;
google_conversion_language = "en_GB";
if (orderValue) {
google_conversion_value = orderValue;
}
google_conversion_label = "Purchase";
-->

There is a little bit more code, but it doesn't concern the calc part, so just leave that as is.

Hope that helps.

Darren

[Highlander]

Good Morning, Darrens Both

:D Thanks for that. I was wary of testing in Act_Order04.html
and had been trying to pick up NETQUOTEVAR:ACTINICORDERTOTAL in Act_Order00.html- without success.

Now to really push the idea. Order04 is great for checking actual orders. I would really like to know who adds something to the cart, but for any number of reasons doesn't move to complete. In fact I would really like to know at what precise stage they give up. I for one am allergic to forms.

It occurred to me that one could use a crazy kind of boolean figure to track progress.

ie set orderValue to

1000000000 for shoping cart
100000000 for order00
10000000 for order01
1000000 for order02
100000 for order03
NETQUOTEVAR:ACTINICORDERTOTAL / 100 for order04


THerefore for a completed order of 399.99

one should get a value of 1111100399.99

wheras someone who pulled out at order02 would show 1111000000 ie 4x1 - processed to 4th stage.

This would be easy to decode back at the ranch simply by stripping out the first five characters to split the results into the boollean tracker and the order values is the rest.

Any comments? Is this over elaborate? Is there an easier way?

Thanks everyone.

Niall

[Mike Hughes]

All you have to do is insert a small image (a 1x1 invisible gif is ideal) on each page of the order. You then just track the number of times each image is shown to know how many visitors went through each stage of the checkout.

Including the value's in such a scheme is really a waste of time.

Mike

[Darren B]

thanks for you help

i have tried it so lets see what happens

Cheers
Darren

ps i think i will look at your idea of different pages a bit later

[Highlander]

Originally posted by olderscot
All you have to do is insert a small image (a 1x1 invisible gif is ideal) on each page of the order. You then just track the number of times each image is shown to know how many visitors went through each stage of the checkout.

Mike

Mike - Thanks for that. A truly simple and elegant solution.

It has many advantages - one being that this tracking is independent of Google.

Niall

:cool:

[jxm28788]

I have installed this on act_order04.html and it all looks like it's working. I have completed and order from the google ad to the receipt page, and the icon was displayed - but nothing is showing up in google as being a 'conversion' after several hours...

I notice that part of the code from google (also in the example above) shows that the main part seems to be commented out - is that supposed to be like that? is it some funny java thing?

Any other ideas why it's not working...?

[Highlander]

John,

I have used this code (I have only included a little of the original code so that you can see where it all fits). As I haven't had any orders via Google as yet I am not sure whether it works. I have no reason to believe it doesn't.

However, putting the invisible image on the different order pages works a treat.

Regards,

Niall


<BR>

NETQUOTEVAR:THEORDERDETAILS

</TD></TR>
</TABLE>
<BR>


<BR>

<!-- Google Conversion Code -->
<script language="JavaScript">
<!--
orderValue = NETQUOTEVAR:ACTINICORDERTOTAL / 100;<BR>
google_conversion_id = 999999999; // NB I have changed this number - it will correspond to the src number
google_conversion_language = "en_GB";
if (orderValue) {
google_conversion_value =orderValue ;
}
google_conversion_label = "Purchase";
-->
</script>
<script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<a href="http://services.google.com/sitestats/en_GB.html" target=_blank>
<img height=27 width=135 src="http://www.googleadservices.com/pagead/conversion/999999999/?value=Total_Cost&amp;label=Purchase&amp;hl=en">
</a>
</noscript>

<DIV ALIGN="CENTER">

<INPUT TYPE=HIDDEN NAME=HOME VALUE="NETQUOTEVAR:HOME">

<INPUT TYPE=SUBMIT NAME=ACTION VALUE="NETQUOTEVAR:[space inserted to avoid a silly face]DONEBUTTON">
<BR>

[jxm28788]

So it was yesterday I placed a dummy order and the results are still not showing in google...

<!--
orderValue = NETQUOTEVAR:ACTINICORDERTOTAL / 100;<BR>
google_conversion_id = 999999999; // NB I have changed this number - it will correspond to the src number
google_conversion_language = "en_GB";
if (orderValue) {
google_conversion_value =orderValue ;
}
google_conversion_label = "Purchase";
-->This is the bit I don't get - this whole section appears to be commented out ("<!-- -->")... :confused:

="NETQUOTEVAR:[space inserted to avoid a silly face]DONEBUTTON"> you can stop the smilies by selecting "disable smilies in this post next to the 'show sig' and 'email notification' boxes when you submit...

[jxm28788]

That's odd - someone elses order has shown up in the conversion stats - but not the one I did... Why would that happen? I guess that show it does work, but is not recording all orders for some reason - any ideas?

And another thing - exactly where are we supposed to get the results? I know there are another 2 columns showing the conversion rate and conversion cost, but as this is supposed to be recording the actual values of the orders as well how do we see that info?

[Highlander]

John,

Sorry I missed your point. If you insert a script block it always contains this. This tells HTML to ignore the code but Javascript to get stuck in.

<SCRIPT LANGUAGE=javascript>
<!--

//-->
</SCRIPT>

<!-- tells html to ignore -->
and // is the javascript command to comment out - needed so Javascript doesn't try to process --> before it is told to go away again with the </SCRIPT>

Thanks for the tip on the faces.

Niall

[freeyourmobile]

I keep entering the script but as soon as actinic updates it appears to update the file and take my script out.
The file I am editing is the in site HTML folder.

[wjcampbe]

It should not be. Every edit in Actinic needs to be on the files in the site1 folder (or the named folder for the 2nd ,3rd, 4th site etc). Best way to get the right template is use the Advanced | Template Manager interface the programmers were kind enough to provide.