KJ Beckett
05-Apr-2011, 08:29 AM
Hi All,
I am interested in trying to increase the amount of impressions and converting clicks for a variety of google PPC accounts I manage.
We sell fashion accessories from a variety of leading designers and some small independent brands. The issue I have had is quite often our ads are not appearing when I do test searches.
I understand that when looking at more popular campaigns like say one for Diesel, competition will impact how often an ad is shown. The problem I am having is even with the smaller niche brands were we are certainly one of the only advertisers bidding on specific keywords our ad is not consistently shown.
To combat this I have increased budgets and changed the account to be on accelerate. I know I can increase bids, but I was really wondering if there is anything is there any thing else I can do?
Any help would be gratefully received.
Cheers
I am interested in trying to increase the amount of impressions and converting clicks for a variety of google PPC accounts I manage.
We sell fashion accessories from a variety of leading designers and some small independent brands. The issue I have had is quite often our ads are not appearing when I do test searches.
I understand that when looking at more popular campaigns like say one for Diesel, competition will impact how often an ad is shown. The problem I am having is even with the smaller niche brands were we are certainly one of the only advertisers bidding on specific keywords our ad is not consistently shown.
To combat this I have increased budgets and changed the account to be on accelerate. I know I can increase bids, but I was really wondering if there is anything is there any thing else I can do?
Any help would be gratefully received.
Cheers